The Full Picture: How 360 Feedback Works

What Does It Measure?

While each tool varies, most 360 instruments focus on:

  • Leadership behaviors
  • Communication style
  • Decision-making and strategic thinking
  • Team building and collaboration
  • Emotional intelligence and self-awareness
  • Accountability and follow-through

We often use the Leadership Practices Inventory (LPI) from Kouzes and Posner, which evaluates leaders across five validated practices. However, we also customize tools to meet the organization’s specific needs, culture, or leadership level.

Why 360 Feedback Is So Valuable

Leaders rarely get honest, well-structured, and safe feedback from colleagues, especially those they supervise. Without that, growth can stall.

  • Insight into blind spots
  • Alignment between intent and impact
  • Clear developmental priorities
  • A foundation for coaching

In short, 360 feedback provides a mirror that leaders don’t often get to look into.

Our Process: How 360 Feedback Works at Raleigh Consulting Group

1

Tool Selection

We choose from validated instruments, such as the LPI, or customize one aligned to your competency model or values.

2

Feedback Collection

Surveys are sent confidentially to a selected group of raters. We support the process to ensure clarity and engagement.

3

Report Review

We generate a clear and digestible report that highlights patterns, strengths, and areas for development.

4

Individual Debrief and Coaching

We meet one-on-one with each participant to explore their results, set goals, and create an action plan.

5

Optional Group or Team Insights

In some cases, we aggregate results to identify team themes or gaps in organizational culture.

When 360 Feedback Doesn’t Work: Common Pitfalls to Avoid

While 360 feedback can be incredibly valuable, it’s not a magic fix—and it’s not right for every situation. If the conditions aren’t right, it can backfire or fall flat. Here are some of the most common challenges we've seen over decades of facilitating this process.

1. Lack of Trust in the Organization

If your culture is one where people fear retaliation, where feedback is often used punitively, or where leaders aren’t open to hearing tough truths—360 feedback won’t work. Respondents won’t be honest, and recipients may shut down.

What helps: Build psychological safety first. Consider starting with team-based EI or communication training before launching 360s.

2. Poor Timing

If the leader is in crisis, the team is in upheaval, or there’s a lot of transition happening, 360 feedback may land at the wrong time. People may be too distracted or emotionally charged to provide helpful, balanced input.

What helps: Choose timing intentionally. Conduct readiness conversations first.

3. No Support After the Report

Handing over feedback reports and walking away is a common mistake. Without a skilled coach or facilitator, leaders may feel confused, discouraged, or defensive.

What helps: Always pair 360 feedback with individual coaching or guided debrief sessions.

4. Leaders Who Aren’t Open to Growth

Not everyone is ready to hear feedback. When a participant is resistant or dismissive, the process can breed cynicism rather than insight.

What helps: Gauge openness ahead of time. Make it voluntary when possible, and clarify that growth—not judgment—is the goal.

5. Confusing or Poorly Designed Tools

Some 360 instruments are too generic or filled with jargon. If the language doesn’t resonate or the structure isn’t user-friendly, participants may not take it seriously.

What helps: Use validated tools with clear structure. Tailor the language if needed. Clarify purpose upfront.

When Not to Use 360 Feedback

360 feedback is not ideal when:

  • You're trying to identify underperformers for HR action
  • You don’t have a plan for follow-up coaching or development
  • There is high internal mistrust or political tension
  • The goal is "checking a box" rather than supporting growth
  • Leaders are likely to dismiss or ignore feedback

In those cases, other tools such as team interviews, stakeholder surveys, or facilitated retreats may be more effective starting points.

The Raleigh Consulting Group Difference

We don’t just deliver a report. We facilitate the full experience:

  • We help leaders receive feedback with openness
  • We guide them in processing insights constructively
  • We coach them toward clear, realistic action

Whether you're supporting one high-potential leader or an entire leadership cohort, we tailor the process to bring insight, safety, and real-world application.

Ready to See the Full Picture?

If you’re looking to grow as a leader—or help your team level up—360 Feedback can offer the clarity and direction you’ve been missing.

Contact us to explore how we can help you bring this powerful tool into your organization.

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